Employ creative marketing strategies to spread the word about your game and get it in the hands of players. National video game retail chains have established solid relationships with a small number of very large video game production companies and distributors, so breaking into this outlet can be challenging for a startup. Make sure your game is 100 percent complete and fully tested before taking it to market. Conduct informal focus groups to find out what gamers are looking for in new releases, and keep up with industry insider publications to get an idea of the kinds of games that are in the works for future releases. ![]() ![]() Perform extensive research while conceptualizing your first product - unless you have formed your company based on a game concept. After the product launch, however, the cost of goods sold becomes minuscule compared to the revenue.Ĭreate your first product. Unlike other business-types, video game companies employ a business model that requires a sizable upfront investment of capital and labor before products can even be marketed to the public. Consider keeping a steady job while your team develops its first product to ensure that your business does not burn through too much cash in the early stage. Obtain enough financing to carry your business through the time it takes to build your first product. Find, at minimum, one or two programmers, one or two graphics artists and at least one person with marketing and finance expertise - which is probably you. ![]() ![]() Running a video game business on your own can be nearly impossible.
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